5 Trending Tips and Tricks for UI/UX Design
As said by Steve Jobs, “Design is not just what it looks like and feels like, it’s about how it works.” A website or UI UX design is not just a group of pages connected by links. It’s a space where so many things happen. People interact with your digital presence and user interface elements. This […]
5 Strategic Advantages Of Digital Marketing Collaterals
A journal from Harvard Business Review says, “Build brand loyalty on shared values with your consumers. It is not the number of interactions a buyer has with your brand, but the quality and relatability of the interaction.” Your marketing materials should not be confined to traditional outbound advertisements — especially if your company is B2B. […]
Identifying and Interpreting the Key Performance Indicators in Web Analytics
Web analytics softwares have changed the way we measure the success of our online marketing campaign. Earlier, measurement of SEO efforts revolved around the search engine rankings of a website for a set of targeted keywords. The use of server log details gave online marketing professionals and website owners some more insight into the website […]
Six Link Building Myths Dispelled
Link building is seen as one of the best strategies for increasing exposure online, particularly with regards to increasing traffic to a website. Yet, link building myths and misinformation can hamper a campaign and actually limit your opportunities. By dispelling these myths, you can make the most of link building strategies and improve your online […]
Stories Sell: 3 Steps to Produce a Killer Brand Story That Resonates
Everyone loves a good story. And that is why stories drive conversions and ROI when it comes to marketing. As per a study, if consumers love a story that brand shares, 55% are more likely to purchase the product in the future, 44% will share the brand’s story, and 15% will purchase the product right […]
Top 5 SEO Mistakes You Should Avoid In 2021 And Beyond
SEO, i.e., Search Engine Optimization, is a widely recognized term that recently gained popularity. It is a process of improving a site’s visibility on the web and managing and directing internet traffic. So, certain specifications must be kept in mind for those who are gearing up for improvising their SEO game in 2021. Following are […]
Digital Marketing and its Significance in Today’s Business
Digital Marketing in layman’s terms is simply promoting your brand, products and connecting with your customers on a platform using the internet. Since technology has become a huge part of our lives, it’s time we take our business online as well. Digital marketing has certainly proved to be more effective than traditional marketing. What is […]
What’s The Difference Between Branding, Brand Identity, And Logo?
In the highly competitive business world, Branding plays an indispensable role. It is a link that connects a business to its customers. The concept of branding is quite comprehensive and is often used interchangeably with Brand identity or Logo. Many brand logo design companies say that they will do branding for you, however, all they […]
Branding vs Design: 5 key Differences Which Matters
The often ambiguous term “Branding” is very well known to all of us. Yet unknown. Most people use Branding synonymous with Design. However, both the terms have significantly different meanings and roles. First of all, let us understand what is Branding. Most companies understand the importance of Branding and put in a lot of effort […]
The Ultimate Guide For Young Fashion Designers To Redefine Their Instagram Strategy
Students who have opted for fashion as their careers are creative and always ready to show their artistic skills. The majority of them have a great style sense. However, such blossoming fashion designers must be aware of the significance of social media platforms such as Instagram to learn the area of expertise judiciously. Most Instagram […]