Social Media Etiquette Every Brand Should Follow!
We have all been taught basic etiquette and manners to help us survive a social situation, but when it comes to socializing online, it’s a whole different aspect. Every social media platform, over time, creates a set of unwritten rules to abide by, it’s up to us to find out what they are. Here is […]
Content Editing Checklist
Creating meaningful content entails extensive research by writers and though considered a dream job, it is not everyone’s cup of tea! Apart from different writing skills a writer also needs to have an original touch to the articles, persuasive and well-researched content. The information has to be precisely worded and accurate, be it for a product, […]
55 Features of a Successful Small Business Website
In the present era of Internet & Social Media, having an effective online presence has become a prerequisite for every business whether it is a start-up, a small business or a well-established business/company. Knowing the importance of having a good social media presence, there are many small businesses that still don’t have websites. Starting with […]
SEO – Where to add relevant keywords on the website?
In the world of Paid Advertising, one cannot ignore the power of organic search results which definitely drives relevant traffic to the website and improves the ranking of your website on Google. SEO plays a great role for websites to attain heights in organic search results. One of the important factors that greatly contribute to this […]
How to Optimize Title Tags
Title Tag is a brief description of the content of a given web page. It is the most important tag of the page, however, it is not a Meta tag; and is used by search engines and users to understand the relevance of the content of a web page. A title tag is what you […]
How to do Keyword Research for Your Website to Improve SEO in 2017
There is no need to mention that keyword research is the most important thing in search engine optimization. There are thousands of blogs which give advice on what is significant while doing keyword research for website optimization. They do give correct instructions but is confusing as every blog gives importance to different aspects and instead […]
Things to Keep in Mind While Looking for the Right Keywords!
Google regards the quality of content as one of the most important factors that dictate the performance of your page in organic search results. It’s no wonder choosing the right keyword can make or break the performance of the content you publish. In order to receive more and more traffic on your website, you must choose […]
Dental Newsletter – May 10, 2017
D E N T A L N E W S L E T T E R – M A Y 1 0, 2 0 1 7 Does your dental practice website pass these 5 Google tests? With increasing digitisation around us, there is a need to make a presence for the services […]
Digital Marketing: What you need to know when starting out!
Digital marketing is a term that collaboratively describes all the online marketing efforts a company puts in to have an effective online presence. It includes social media marketing, search engine optimization, link building, website development & everything else that is required to connect with an audience online. Every company’s website requires regular updates to establish a […]
Email Marketing Myths
The world is addicted to inboxes if statistics are to be believed. Email marketing is not dead and will never be in the near future. Though the marketing gurus may have you believe the opposite, a study done by McKinsey suggests that email marketing is 40 times more effective than combined marketing on Facebook […]