How to Boost Your Small Business with Online Marketing
Small businesses target a positive ROI and quick results for an initial boost. We’re heading into 2021, and if you still don’t have an optimized business website, it’s high time to host one. Why? Because there are more than 4.7 billion internet users in the world. Can you think of a bigger audience pool to […]
Free Marketing Tools From Google, Part-2
You need a bunch of marketing tools in your arsenal to stay ahead of your competition in the digital marketplace. In Part-1 of the series, we listed five must-have free marketing tools from Google. In this part, we list down five more marketing tools. These tools help you to optimize your website as per the […]
Free Marketing Tools from Google, Part-1
Google is the mecca of search engines. And according to InternetLiveStats, Google processes around 40,000 search queries every second. But did you know that Google provides free marketing tools for businesses? Most marketers formulate their search engine marketing strategies around Google’s search engine. Why? Because more than 92% of searches across all devices (mobiles, desktop, […]
How to Prepare a Brand Guideline, Part-2
We continue from where we left in Part-1 of the series. Having a brand guideline is imperative for businesses of all sizes because they outline your brand’s communication method. The visuals, graphics, tone, and messaging – all come under a brand guideline template. Here’s a list to make things simpler: 1. Craft a Stylish Logo […]
How Can Marketers Benefit From Proxies?
Proxies are the wonderful intermediaries of the internet. The modern digital landscape operates through proxies, and both businesses and individuals alike use them for web crawling, enhanced security, or top-of-the-line anonymity. These intermediaries make the internet go round – and they’re well known for their potential in marketing. Marketing specialists use proxies for many reasons, […]
How to Prepare a Brand Guideline, Part-1
A brand guideline is a set of identity and style standards that maintain your brand’s visual, ideological consistency across various touchpoints. When you stay true to the brand guidelines, you achieve: Improved brand-to-consumer communication Consistency in content creation Enhanced reputation and market recognition In this blog, we discuss the method to prepare a brand guideline […]
Branding Identity Tips Beyond Aesthetics
Marketing starts with branding one way or another. Branding is not just how you present your business but, more importantly, how people see your business as well. A strong brand identity could give you an edge in today’s competitive market—it makes your brand recognizable in a sea of other brands. If you have been reading […]
How To Create A Viral Social Media Content
If you are looking to create compelling content that’s likely to go viral, you need to determine how to best approach your overall social media presence. Granted, the biggest elements are time and patience, but there are still a number of other factors that need to be considered to ensure your content is engaging and […]
Branding vs Marketing vs Sales
What does branding mean for your business? Are sales and marketing interchangeable terms? In this blog post, we explore three revolutionary words that can make or break your business. It’s critical to have a clear understanding of these marketing concepts because you build your business around your knowledge. If your information pool consists of fundamental […]
Best Marketing Campaigns of 2020 – Part 2
Welcome to the continuation of the best marketing campaigns for 2020. We continue to unravel more intriguing strategies that can inspire marketers to formulate killer marketing campaigns. Part-1 of the series had some innovative, funny, and socially-driven campaigns. Read ahead to know what Part-2 has on offer. 1. Heineken’s Post-Lockdown Invitational Campaign Heineken has a […]