5 Step Online Business Guide for Startups

There is no fixed formula for online business success. It involves lots of factors that can make or break your business and the one that plays the most important role is the beginning. Starting an online business is not a cakewalk! The amount of investment that you make in terms of time and efforts can […]
Digital Marketing Strategy Ideas for Startups

There is nothing more exciting than launching a startup. It’s a different experience altogether when you get to work on an idea and turn it into a reality. However, there are many challenges and obstacles on this road to success. It isn’t easy to flourish when there is cut-throat competition in the market. That’s when […]
6 Challenges of Artificial Intelligence

Artificial intelligence has been around for a while but still remains a buzzing term today! Artificial Intelligence has been a great development in our world of technology. And with technology ruling the domain of today’s marketing, the increase in the usage of this technology is prominent. What is AI? The father of Artificial Intelligence, John […]
9 Advantages of Online Marketing

In the era of digitization, marketing is incomplete without online marketing. Small businesses and startups often struggle with having an excellent online presence for their business as compared to the huge corporations. Online marketing could be your answer to make your business or business idea successful. Having a business website in today’s digital competitive world […]
Why your Brand Needs More Than Just a Logo

For most business owners, branding is a confusing topic. Many of them don’t know that there’s more to branding than just their logo and style guide. While a logo is an important part of branding, it’s not all that there is to it. A brand is an experience; it’s the sum of every interaction your […]
How Professional Branding can Impact Your Business

When you go looking for a service or product you want, the first thing you do is check out a business’s website, social media presence and reviews. This helps you form an opinion and judge whether you want to purchase from this company or not. It’s the same for every business, including yours. There are […]
RedAlkemi Newsletter May, 2018

Hi there, I last wrote a few months back with some of our early 2018 blogs. I hope you enjoyed them! Recently, I’ve had the pleasure of interacting with young entrepreneurs quite often. I enjoy conversations with them about new ventures, start-ups and businesses. Especially those where I am able to add value, input and […]
What is Branding and how can it Help your Business?

When it comes to branding, small businesses often overlook the importance of it, yet they are unable to figure out how a competitor with the same product is performing better than them. It’s true, they’re able to convince consumers to buy because of one main thing – branding. But what is branding? And why is […]
6 Reasons why your Brand is not Working for you

As a small business owner, you have a lot on your plate. From managing product quality to providing the best service, it can all become overwhelming quite quickly. So it does get very stressful when you put in all this effort, but the results don’t come through. You spent so much time building your business […]
Why you need a Virtual Assistant for your Business

What is a virtual assistant? How do virtual assistants work? Virtual assistants typically operate from a home office, but they have access to all business documents and strategies. A virtual assistant is a powerful tool that has come to the rescue of businesses, especially startups and small businesses struggling with having an excellent online […]