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Successful Techniques for Increasing High-Quality Targeted Traffic

Every business needs targeted high-quality traffic to succeed. Businesses develop various digital resources including landing pages and primary online retail sites to expand their user base and enhance their key performance indicators including sales volume and reach. Marketing terminology describes traffic as the number of unique visits that come from social networks combined with forums and themed blogs along with video hosting sites or other websites. So we’ll describe here in this post those available resources that are related to the major channels that generate efficient traffic. And here we can choose between both commercial and free channels because all of them play crucial roles in this process.

There are different approaches. One niche approach is to buy gambling traffic which refers to acquiring visitors for gambling platforms through specialized sources. The specifics of this certain type of traffic is that it is highly targeted – the reason is that it focuses on those users who like betting, online casinos, and some similar game-related activities. Companies that adopt this strategy in gambling can reach more attentive customers while raising conversion rates and maximizing investment returns. It is a great solution.

In this guide, you will learn about how to attract quality free traffic with contextual advertising, social media targeting, influencer collaborations and more. Get our detailed guide for maximizing conversions and ROI.

Types of traffic

Traffic in marketing is divided into several types depending on the source:

  • Direct (targeted) – users get to the company’s website by entering the URL in the browser address bar or opening a bookmark.
  • Search (organic) – leads got to the site from search results when they were looking for an answer to a query in a search engine.
  • Referral – visitors came to the resource via a link published on another site (for example, on a forum or a site with reviews).
  • Social — transitions to a resource from social networks (for example, if the link is specified in a community post or advertising integration with a blogger).
  • Advertising — here we can take into account visits to a company’s website when people use contextual or targeted advertising, retargeting, and remarketing.
  • Postal — user transitions through links that come with mailings in social networks, email, SMS, and push notifications.

Select the types of traffic you want to receive, then decide on the sources and start taking action.

Contextual advertising

Contextual advertising is displayed in search results when the user types a query into the search bar. The major advantage is that you hit the target. If a user enters the query, say, “buy iPhone”, he will get an advertisement like “buy iPhone”, not like “buy Samsung” or “buy smartphone”. For example, Google AdWords is a service allowing contextual advertising. Pros: high demand, solid and precise analytics, YouTube integration, keyword targeting and interests, geographic targeting. This is of course a paid option.

Targeted advertising

Targeted advertising provides marketing benefits through its committed audience, various content types, and affordable performance data collection. Timely targeted advertising works to draw particular audience members to websites as well as social network communities and single-page landing pages. For greater efficiency, reach the audience by different parameters such as ordinary interests combined with geographic places, age demographics, and behavioral patterns.

Remarketing and retargeting

A method of generating traffic when advertisements are shown only to those users who have previously visited the site. Remarketing is performed through Google AdWords, for example. Both options allow you to re-contact users, interest them, and return them to the company’s site so that they perform a target action – for example, subscribe to a newsletter, register, or place an order.

Advertising on aggregator sites

Advertising on aggregator sites allows you to reach a wide audience due to the high traffic of such services. That is, people can come to the site for one thing, and then stop at your ad and go to your site. These platforms often use targeting to show ads only to interested users. Placing ads on aggregators helps to increase sales, and the reason is that users who have visited this site are already looking for specific goods or services. One of the advantages of advertising on such platforms is the ability to evaluate the effectiveness of campaigns using analytical tools. The flexibility of setting up advertising campaigns allows companies to optimize their budgets. The main thing is to create interesting descriptions and use high-quality, unique photos.

Cooperation with influencers

Order advertising from bloggers with a large and loyal audience. Influencers work on various platforms, including social networks and video hosting sites. You can find an opinion leader yourself or special exchanges. People spend a lot of time on social networks, watching the lives of bloggers and their reach is very high because people are interested in watching such content. They usually do not have much advertising and audience engagement remains high.

Mailings

Relevant for companies from the B2B and B2C segments. In the first case, the mailing is carried out according to the contacts left by users, in the second, you can go through the websites of companies that could theoretically become your clients, collect email addresses there, and then send a commercial offer. Other mailing options for generating traffic: SMS, push notifications, chatbots, and other messengers.

Conclusion

The generation of high-quality targeted traffic stands essential for business goals that target sales expansion and audience reach extension. If you want some result, the best practice is to combine both paid and free traffic sources because such a good method allows businesses to bring in engaged audiences and at the same time optimize investments – these ways lead to sustained business growth.

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