Phases of Website Redesign: The Ultimate Guide

Source : ScienceSoft

Do you want to redesign your website? If you are launching a new product or adding more functionality, the phases of website redesigning will be useful to you. Websites are crucial in any business, so you should deal with them carefully.

Most viewers assume that a website’s layout is significant as it is the first thing viewers glance at. Therefore, its importance is nothing less than that of the products. About 50% of clients care about the design. Even Tech experts advise modifying the website after one or two years due to transformation in design trends.

While you are redesigning the website, make sure to explore the existing design thoroughly first. If it is unique and relevant, you can skip redesigning it. Otherwise, you may need to contact a designer to redesign your website. Focusing on various critical aspects of designing a site can be crucial, such as:

• Usability
• Content
• SEO
• Messaging

Levels of Website Re-designing

The steps for redesigning sites are as follows:

Calculating Live Performance Stats

You need to compute your live performance statistics, it will help you focus on the major factors that need redesigning. After evaluating the results, you will find the factors that need enhancement in your website redesign project. In addition, you need to observe the monthly statistics and goals that you want to achieve through the redesign.

You need to remember the vital points while evaluating the performance of your site:

• Number of visitors or visits
• Bounce rate
• Time spent on the site
• Top-performing keywords
• Ranks, traffic, and lead generation
• Cumulative sales
• Aggregate of pages index
• Traffic on posts and pages

Determining Website Design Objectives 

First of all, what is making you change the design of your site? Do you think the reason is valid and necessary? After clarifying the cause and objective, you should finalize your decision to achieve decent outcomes.

Communicate your objectives to your designer while keeping in mind the factors we discussed above. These factors enhance the SEO rankings of keywords, so keep them in mind.

Marketing and Chatbox

When you decide to redesign your website, you should identify your preference for marketing, messaging, feedback, and value proportion. The format should help users understand how the new design will benefit them. This will encourage them to stay longer on your site and reduce the chances of them fleeing your competitors.

The homepage must meet the requirements of your consumers. They should immediately get an idea of what your purpose is and how it will benefit them. When creating your messaging feature, it’s best to avoid slang. Rather, you can employ understandable and brief human statements.

During company rebranding, your focus will be on visuals. Mark your choice of color scheme, layout, patterns, and animations. Moreover, you can retain the designs that you like and don’t want to redefine.

Specifying Consumer’s Persona

When you transform the site, it’s for the audience’s convenience and to increase their visit time. Therefore, you need to certify that rebranding aligns with consumers’ interests to gain satisfactory advantages.

For instance, if your website operates food delivery, your homepage should offer delivery details, meal combos, deals, and food items. By specifying the items, you will help them decide whether you have what they want.

Conserving Existing SEO Pages

The website owners pin down existing leads, better sales pages, and increased activity pages on their sites and keep a record of them. Using the already SEO-optimized will retain the existing visits and rank of your posts. You can prioritize these techniques for conserving SEO optimization of your pages:

• Note down your valuable and most searched SEO posts.
• Build a 301 directory (make a spreadsheet containing your URLs before and after redesigning).
• Research keywords and add posts with keywords you have neglected before.

Evaluating Rivals 

You don’t need to follow your competitors or obsess over them. However, you can compare your site performance and rank stats with those of your competitors. The analysis will assist you in pinpointing your positive and negative aspects.

Conclusion 

Phases of website redesign include a few steps to change the layout of your website. When you are redesigning the website, track down your performance metrics, objectives, SEO optimization, and software selection. Whether you are the site owner or the web designer, following the above steps closely should be your goal.

Ensure your objectives align with the redesign you prefer and the outcomes you want to generate. In addition, highlight the consumers’ preferences and keep the site user-friendly so your reach and time spent improve.

Author

Boris Shiklo

The CTO at ScienceSoft since 2003, Boris has established high quality standards for software solutions and IT services. Boris ensures that ScienceSoft’s programming competencies are relevant to ever-evolving needs of businesses. Under his management, ScienceSoft has successfully started data science, big data, and IoT technology directions. Boris authored and co-authored more than 50 publications.