Key Features To Include On Your Small Business’s Website

The world is moving at a pace dictated by technology and ever since the internet.  As a result, almost every medium of communication has been taken to the internet. In the United States, research shows that only 7% of Americans are not using the internet. 

If you are an owner of a business, there is a chance that your business will be known if you have a website or use the internet. This is because almost everyone depends on the internet to get information or get things done. Small business owners can leverage the internet to boost sales or push their services to the targeted audience.  

All you need to do is get a website with industry-like, keyword-tailored, and search-engine-optimized content. Apart from aiding brand awareness, it is effective in ensuring the services you provide are on the internet for ages to come.  

In this article, you will discover the features that your small business’s website should have. Also, you will see why a good business website retains old customers and will help you gain more customers. 

Features That Your Small Business’s Website Should Have

• Website name or Domain Name

You must choose an easy-to-relate domain name. A simple domain name can be used for your company’s email address too. How to know that your domain name is simple is when a user spells it, they get it. Also, don’t use numbers or hyphens in URLs. If you use any of the two in your domain name, it becomes easy to misspell and a challenge for SEO.

• A Review Section for Customers to review 

Ensure to have a review section that showcases your target audience’s testimony about your product and services. Either written or in a video format, create a review section on your website. Customers will want to see previous customers thoughts and opinions on you and whether you are a safe option to go with. 

Not only to see if you do a good job but to see if the money aspect of your business is legit and this also applies to contractors you may hire to do certain jobs for your business. If your business uses secure plus voucher checks and other secure methods of working people may be able to see this through reviews and your reputation when they check your website.

• Security

When building your website ensure your online content is under the protection of a secure and reputable hosting platform that provides Secure Sockets Layer (SSL). Once your website is without the SSL certificate, your website can be hijacked which can lead to customer loss. SSL certificate gives you an extra layer of security. If your website deals with transactions and is considered safe, it helps to build your reputation.  You are free from fraud.

• Drop Down Bar

This helps both new and old customers to go to the pages of your website easily. It is a sort of shortcut navigation tool that is effective in managing time spent wandering around. Your audience gets to go straight to where they want to with the Drop-down bar.

• About You

You can include your images and tell your story of how the business came out. It builds your brand reputation too. 

• Strap line

This is the description of your services in a simple manner. It gives them a reason to engage your website if what you offer is what they need. 

• Contact

It is important to have your contact information on your website. You can also add the times you will be available on the website. 

Why a Good Business Website Retains Old Customers and will help you gain more customers

A good website is capable of doing many things however one of the most important of them is its ability to keep old customers and gain new customers. Let’s see why a good business retains old and gains more customers. 

• Business Legitimacy

Nowadays, people want to visit businesses online. If your business can be found online, it shows your personal integrity and the legitimacy of your business. People don’t want to waste time going around, they want to be anywhere and be able to look your products and services up.

• Voice of the Brand

A good website would be distinct in choice of words, tone, and language. It is used for marketing when connected to email campaigns and social media. It is a vital communication tool that connects to all customers. 

• Proof of Credibility

Once new customers see reviews on your website they are inspired to patronize you. Also, it means your products or service is valuable and can make old customers patronize you again. 

Conclusion

Small businesses need to be online to be able to move faster in this age of advanced technology. A website can place a small business on the pedestal of legitimacy, safety, and trustworthiness if opened properly with the necessary website features.  It enables businesses to attract new audiences and retain old ones.