Digital Marketing: What you need to know when starting out!
Digital marketing is a term that collaboratively describes all the online marketing efforts a company puts in to have an effective online presence. It includes social media marketing, search engine optimization, link building, website development & everything else that is required to connect with an audience online. Every company’s website requires regular updates to establish a greater presence on social media platforms through rigorous online marketing. Due to the fierce competition in the online world, some companies outsource this tedious task to digital marketing companies. If you are looking to outsource your digital marketing, it may be a good idea to first educate yourself about the topic. Here are a few things you can take a look at before starting:
- Digital Marketing Online Course
Take a quick crash course online to know exactly what to expect when starting digital marketing. There are endless videos on YouTube and some paid courses that will give you an overview. We’ve shortlisted a few of our favorite platforms to learn on here:
- Digital Vidya- https://www.digitalvidya.com/digital-marketing/#
- Coursera- https://www.coursera.org/specializations/digital-marketing
- Udemy- https://www.udemy.com/courses/marketing/digital-marketing
- Digital Marketing Terms
The quickest way to get comfortable with digital marketing is to speak its language. Whether you’re handling your own digital marketing or outsourcing it to a digital marketing company, understanding the complex digital marketing terms that dominate the industry can be very helpful. Familiarize yourself with words like ‘conversions’, ‘lead generation’, ‘SEO’ etc. Basic terms like CPC, Link Building, and Impressions should be some of the first things to read up on.
- Digital Marketing Objective
Each and every ad campaign that is run by a company should be in accordance with your business goals. It’s a good idea to translate your business goals into Digital Marketing objectives. For example, if your business goal is brand awareness, make sure your digital marketing efforts are striving to achieve the same.
- Digital Marketing Platforms
Different organizations use different marketing platforms to increase their lead generation and the number of visitors to their site. Think about the most suitable online platforms to promote your business on. Pick the ones that will help you reach your target audience while helping you achieve your organizational goals at the same time. A holistic digital marketing strategy should look at social media marketing, search engine optimization, link building and a regularly updated website.
Digital marketing in itself is a broad term that covers a huge scope of work. Firms assign digital marketing companies the task of increasing sales and revenue through consistent online efforts. Leave no room for doubt and let a digital marketing company do the marketing for you using all its strategies and various platforms available. At the same time, make sure you educate yourself on the basics of digital marketing and objectives so that you are aware of what’s going on and what needs to be done.
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RedAlkemi was created out of the desire to deliver measurable online success to its customer base. The founders consider themselves the alchemists who work with passion (Red) to develop processes (Alkemi) that turn a basic digital presence to a measurable and successful one, therefore the name RedAlkemi.
Yes, it’s possible! Motivated by innovation, RedAlkemists believe they can help take your business to the next level. In an ever-evolving online environment, our vision is to keep “Shaping a holistic digital presence for businesses through innovative processes.”
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