Remarketing on Google: What is it?
It is a common occurrence that a majority of the people who visit a particular website bounce back in seconds. In fact, statistics have shown that only less than a percent of people who visit your website actually result in making a transaction. If you think it is hard to get people to your website […]
Importance of Negative Space in Design
Imagine you are looking at a web-page which only has a logo in the center of the page surrounded by nothing. Yes absolutely nothing around it and yet it is highly effective. What do you feel is the most prominent feature of such pages? If you think it is the logo, think harder? Logos can […]
What E-Commerce Sites Need To Know About PCI DSS
According to Business Insider, data breaches compromise the personal data of millions of people globally. Some of the companies affected by the vice in 2018 included Facebook, Quora, and Google, where personally identifiable data may have been used for criminal activities. These cases do affect not only the data owners but also the organizations. The […]
Importance of Email Marketing for your Business
Ever since 1978 when the first marketing email was sent, it still remains one of the most potent marketing tools for businesses. This is not hard to imagine as email is the first thing everyone refers to in the morning. Contrary to the growing beliefs that email marketing is dead and is mostly thrown into […]
Essence of Minimalist Website Designs
Less is more. Now, this has also been extended to web design. Minimalism is basically the art of using minimum elements to create maximum effect. Designers are constantly experimenting with different transitions, compositions and colors to implement minimalism in design. The underlying idea is to focus on simplification of user tasks. The designs may seem […]
Using Google Analytics to make Business Decisions
Most businesses continuously face the challenge of generating traffic and leads as the most pressing challenge in their marketing efforts. Every day presented a new road-block and there was no way forward apart from drawing of patterns and trends based on traditional wisdom and tools which were primarily rested on predictive studies. This was basically […]
Typography Expressions: How to Choose Fonts that show Emotion
Imagine a scenario where you had many options to choose from and all you ended up with was an increased level of confusion. Yes! That is precisely what the designers go through as one of the biggest struggles they go through is how to choose fonts. Think about it, there are many options and all […]
Fundamental Rules And Tools To Create Small Business Website
Nowadays, it’s not feasible to run a business without being present online. Customers turn to the internet for practically everything – from product research to learning about location and operating hours. Building a website for your business is a low-cost investment and does not require you to know how to code or design. Moreover, social […]
Significance of Golden Ratio in Design
If you have ever paused and closely looked at things around, many will show a symbolic pattern, an undefined symmetry. Going further deep, you will see an invisible spiral that happens to be everywhere. The Pyramids of Giza, the Parthenon, the spiral of a tornado, seashells, the galactic spiral, the pine cone, the floral formula […]
Latest Website Designing Skills and Trends to Look for in 2019
Website is the face of any business. No matter what your product is, a well-designed website will definitely grip the user interest. There is nothing called the perfect web design as that has different connotations to different users. However, what often matters is the look, the usability and the product in a single combo pack. […]