How AI Tools Are Shaping Marketing Careers and Drive Success

Artificial Intelligence (AI) has been on the rise for the past few years. This trend is going to continue as it’s making the lives of many business owners and customers much easier and saving them lots of time and costs. 

It’s strongly impacting society and industries, and its impact on marketing is incredible. 

In this article, we’ll dive deeper to learn more about how AI tools are shaping marketing careers and benefiting them in the long term. 

Data analysis and insights 

Marketers are always analyzing data and let’s face it, AI can analyze large amounts of data much faster than humans can. If you were to analyze data on your own, it would take you forever and time is limited in this life. 

AI tools can process customer behavior, purchasing histories, and marketing trends in the shortest time possible. It gathers data from multiple sources, including websites, CRMs, social media channels, and platforms. 

Furthermore, you can integrate data from spreadsheets, databases, social media posts, and customer reviews. 

Personalization and improving the customer experience 

71% of customers expect companies to deliver personalized interactions. This number is only increasing year by year and guess what? AI tools are helping marketers take care of it by creating messages tailored to individual customers based on their behaviors and preferences. 

Personalized marketing helps in improving the customer experience and increases engagement rates. Let’s take a look at some AI tools that are making personalization much easier for marketers: 

• Chatbots: Chatbots provide instant customer support and are available 24/7. The advantage here is that marketers aren’t always available to interact with customers, making it possible to address customer inquiries at all times. 
• Email marketing: Emails are sent out with special offers and recommendations after customer purchasing history and behaviors are analyzed. AI tools can automate email campaigns with AI-driven content suggestions. 
• Recommendation engines: A good example is Amazon. If you take some time to shop on Amazon, you’ll find out that its AI algorithm will suggest products based on your search behaviors. For example, if you start frequently searching for books, you’ll start seeing more books popping up every time you visit the website. 

Personalization is the backbone of improving the customer experience and over the years, even more customers will ask for it. 

ATS-friendly resume templates 

Many resumes sometimes go to waste because of Applicant Tracking Systems (ATS). However, Rezi resume templates have solved this problem and made it much easier for everyone to create a resume that will get past these systems. 

With these templates, you are bypassing resume-scanning bots, making the decision-making process much easier, and saving lots of time. This is your key to getting the new marketing job you’ve been dreaming of and having equal opportunities just like everyone else. 

ChatGPT video generator 

Who would’ve thought that you could use ChatGPT for videos? You can create a video using text prompts and turn any document you want into a PPT or URL into a video. Moreover, you can add an AI avatar to narrate your script. 

This is revolutionary for marketers since you can simply generate a video from a simple idea. You can simply input the topic you want to speak about and then define your audience and bingo, you have the video you were waiting for. 

Content creation and optimization 

While many downgrade AI content creation tools, those who know how to use them see their benefits. AI tools assist in generating and optimizing content for social media, blogs, and advertisements. This is a complete bundle of what marketers need, and it makes it much easier for them to produce high-quality content. 

Popular AI content-creating tools include ChatGPT, which you’ve most likely heard of and is used for generating blog posts, ad copy, and even social media content. AI content generation tools are also a great way to generate outlines and even get content ideas. 

Moreover, you have SEO AI tools like SurferSEO that are used for optimizing content to improve rankings on search engines. AI-powered content creation tools are transforming the role traditional marketing tools had and are helping marketers enhance their storytelling capabilities. 

Marketing automation 

AI-driven automation eliminates repetitive tasks that marketers get bored of, allowing them to focus on more important tasks that matter in the business. Marketing automation can be done in several forms and first and foremost, it can be done with email campaigns. 

As we mentioned before, AI analyzes user behavior, sends out personalized email content at certain times, and can trigger email sequences based on user actions (downloads, abandoned carts, etc). 

Next, it can automate scheduling and posting on social media channels to make sure that it is reaching the best engagement times. For example, a tool like Buffer will allow you to schedule when your social media posts should go live and it’ll automatically post them for you. This saves marketers lots of time and allows them to plan ahead. 

Lastly, let’s not forget about ad performance optimization. AI automatically adjusts bids, can target high-performing audiences, and conducts A/B testing to see which ad is performing better. 

Influencer marketing 

AI tools are transforming influencer marketing by streamlining processes, improving your audience targeting, and maximizing your campaign’s return on investment (ROI). Wondering how AI tools are changing influencer marketing? We’ll show you what’s changing: 

• AI tools help influencer platforms analyze millions of influencers across platforms where they can filter them based on their niche, engagement rates, audience demographics, and authenticity. 
• AI can help in detecting influencer profiles with fake followers and even fake engagement which improves influencer credibility. 
• Virtual influencers are now trending, which are AI-generated personas that are becoming brand ambassadors. 

This makes marketers’ lives much easier since they save money from hiring the wrong people. If you’re looking for an influencer to join your team, the best part is that AI tools will keep you aware of the ones that have fake followers and engagement rates. 

Social media marketing 

64% of the global population is currently using social media channels. There are many career opportunities in the social media world that impact marketers and AI tools are now changing it forever. 

AI tools have changed social media marketing, and to make everything clear, we’ll dive deeper into learning how it changed each aspect of it: 

• Content creation & optimization: AI tools like ChatGPT generate social media content and ad copy for you, making it easier to connect and engage with your audience. Let’s not also forget that tools like Canva AI will help you with video production and image editing. 
• Automation and scheduling: AI tools help in analyzing audience behavior to check which are the best times to post for engagement. Moreover, they can also automatically post your content at a scheduled time, saving marketers time from having to do so on their own. 
• Audience targeting & engagement: AI-powered audience segmentation will group followers based on search behaviors, engagement history, and interests. The good part is that these tools will also analyze which type of content resonates with your audience. For instance, you can see Instagram’s AI-powered algorithm that will recommend content to users based on what they’re searching for the most. 
• Paid ads: Each social media channel runs paid ads through AI algorithms and they can run multiple ad variations, identifying the top-performing ads, and recommending which one you should use through A/B testing. 

Social media is becoming integrated both in our personal and professional lives and now marketers are using it more than ever. All social media channels are free to use and the good part is that now, with the help of AI, it’s helping marketers understand their audiences more than ever and be prepared for what’s coming next. 

AI tools are transforming marketing careers 

AI tools are changing marketing careers by making their lives much easier by being time-efficient and improving the decision-making process. From automating tasks to social media marketing, and much more, AI allows marketers to work smarter and not harder to achieve the results they’re looking for. 

As these tools continue to evolve, marketers who take advantage of these technologies will gain a competitive edge, adapting to industry trends much quicker, and let’s face it, they are now becoming or will become mandatory to use in our daily business operations. 

About The Author: 

Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google. Tony’s primary concern when writing an article is to do extensive research and ensure that the reader is engaged until the end.